Old Soul Charm Photography has done a beautiful job taking timeless images of families, newborns, weddings, engagements and more. The owner, Heidi, is down to earth, and very personable, surely to put you at ease when you're getting your photos taken. She's amazing with kids, and manages to capture their personalities, even if they're not cooperating. She has a creative eye, and it really shows in her photography.

What do you get when you combine four great businesses? Allure & Co. Studio 1328, Boat House Apparel, Lake Life, and House of Fleur are all of the amazing businesses in the chic space in downtown Spirit Lake. This beautiful space is also a great place to hold intimate events, birthday parties, and more. The women that make up Allure & Co. have an amazing insight to style, fashion, photography, and interior design. Be sure to check out one of the newest businesses on Hill Ave!

Open 7 days a week and all year round, Fashion Formula showcases clothing for any season in sizes S to 2X! From dressy to casual in brand names such as Karen Kane, Erin London, Ethyl, Multiples, Jess & Jane and many other brands; as well as shoes, handbags, and accessories to complete any outfit.